AARC’s “Year of the Lung” Press Release Project

International respiratory organizations, including the AARC, American Thoracic Society and American College of Chest Physicians , have banded together to declare 2010 the Year of the Lung (YOL).

As a partner in the YOL campaign, the AARC is planning a number of awareness activities over this year. In order to get the state societies involved, we’ve written four press releases that we would like each of you to distribute to newspapers in your state . The four releases are:


Each of the press releases includes quotes, and we would like you to select members from various cities in your state to attribute the quotes to. If your members would like to alter the standard quotes in the releases, they may feel free to do so.

Attributing the quotes to members from specific cities/areas in your state will increase the chances of publication, because newspapers like to publish stories quoting people who live and work in their own communities.

Here are 3 easy steps to follow when preparing and releasing these press releases to newspapers in your state:

Step 1 —

Step 2 —

Step 3 —

Here is the timetable for releasing the press releases:


Thanks for taking part in the AARC YOL Press Release Project.